1920Ehrhardt Koch borrows $1,000 from his aunt and starts up his own cap company, E. Koch Cap Co. Joe Amerien left the Miller company at the same time and was Ehrhardt’s first employee. Production starts on the 3rd floor of 1830 Genesee Street, on the corner of Bailey in Buffalo, N.Y. The company starts with 14 employees including Ehrhardt’s sister Rose. Ehrhardt’s son Harold and Rose’s son Wally Domras soon start work there well before graduating high school. In 1920 the company produces 5,000 dozen caps.
1922“E. Koch cap Co.” is officially named “New Era Cap Company”. The 1920’s are very good to New Era, which produces a full line of men’s casual and uniform caps, but few sporting goods products. New Era’s cap line in the 1920’s included caps that today are called “newsboy” or “flappers”, eight panel wool caps with a short bill and a loose fitting crown top.