1932Baseball enjoying massive popularity. Harold Koch decides that the time is ripe to get into the sport cap business, and convinces Ehrhardt to design New Era’s version of the baseball cap.
1934New Era’s first pro baseball caps are produced: the Cleveland Indians Home and Away caps. There was no such thing as exclusive licensing back then, so each year the various companies would compete for the teams’ business, as well as for minor league, international league, college leagues, and local league teams – which made up the bulk of the industry back in the pre-souvenir cap days. New Era’s motto in those days was “quality first, quantity will follow”.