Early 1960’s.Harold and David Koch call for the end of New Era’s private labeling for the McAuliffe, Stall and Dean brands, a challenge that would take most of the 1960’s to meet. To win over the teams, incentives were offered including cap cleaning and reconditioning. By 1965, New Era was supplying caps to about 10 of the pro teams.
1969New Era supplies special caps for the Apollo 11 moon mission’s Splashdown Recovery effort on the USS Hornet. All the later moon shot recoveries were also supplied with these unique handmade caps.