1970's

YearMilestones
197420 of the 24 pro teams were signed up with New Era at this point, and business was continuing to grow every year in all sports, from local to national level.
1976Dave’s son Chris Koch starts at New Era, despite having 2 years of high school to finish at the same time. By 1979 he is working at the Swan Street plant the day and attending colleague courses at night.
1978New Era experiments with direct marketing. New Era runs an ad in “The Sporting News” offering pro fitted baseball caps to anyone who sent in a check or money order for US$12.99. Response was overwhelming and helped shape the boom in the fan driven pro licensing that hit the big time in the 80’s.