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|1974||20 of the 24 pro teams were signed up with New Era at this point, and business was continuing to grow every year in all sports, from local to national level.|
|1976||Dave’s son Chris Koch starts at New Era, despite having 2 years of high school to finish at the same time. By 1979 he is working at the Swan Street plant the day and attending colleague courses at night.|
|1978||New Era experiments with direct marketing. New Era runs an ad in “The Sporting News” offering pro fitted baseball caps to anyone who sent in a check or money order for US$12.99. Response was overwhelming and helped shape the boom in the fan driven pro licensing that hit the big time in the 80’s.|