2000's

YearMilestones
2001Chris Koch is named CEO.
2003New Era’s globalization, having started in 1998 in Canada, now proceeds rapidly, with offices opening in Europe, the UK, Japan, and Hong Kong all within a 2 year period.
2005New Era unveils its new ‘blue box’ logo, which incorporates the “flag” image in a new frame for the new millennium, and its new slogan, the Originators Of The True Fitted.
2006New Era had severely outgrown its Derby facility, and after a search chose the ex-Federal Reserve Bank building in downtown Buffalo for its new home. It was a prefect fit for the Originators Of The True Fitted. The company had returned to Buffalo where it had started 86 years earlier, while its popular new EK line was a return to the classic fashion caps that Ehrhardt Koch was making back in 1920.
2008New Era revises its “Flag” and “blue box” logo into black and white, the logo continue to use till present.
2010New Era rolls out its new brand campaign, “Fly Your Own Flag”, targets to bring the brand to a truly global level with promotion of individuality and uniqueness which speak to everyone in the world.