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Year | Milestones |
---|---|
2001 | Chris Koch is named CEO. |
2003 | New Era’s globalization, having started in 1998 in Canada, now proceeds rapidly, with offices opening in Europe, the UK, Japan, and Hong Kong all within a 2 year period. |
2005 | New Era unveils its new ‘blue box’ logo, which incorporates the “flag” image in a new frame for the new millennium, and its new slogan, the Originators Of The True Fitted. |
2006 | New Era had severely outgrown its Derby facility, and after a search chose the ex-Federal Reserve Bank building in downtown Buffalo for its new home. It was a prefect fit for the Originators Of The True Fitted. The company had returned to Buffalo where it had started 86 years earlier, while its popular new EK line was a return to the classic fashion caps that Ehrhardt Koch was making back in 1920. |
2008 | New Era revises its “Flag” and “blue box” logo into black and white, the logo continue to use till present. |
2010 | New Era rolls out its new brand campaign, “Fly Your Own Flag”, targets to bring the brand to a truly global level with promotion of individuality and uniqueness which speak to everyone in the world. |