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|2001||Chris Koch is named CEO.|
|2003||New Era’s globalization, having started in 1998 in Canada, now proceeds rapidly, with offices opening in Europe, the UK, Japan, and Hong Kong all within a 2 year period.|
|2005||New Era unveils its new ‘blue box’ logo, which incorporates the “flag” image in a new frame for the new millennium, and its new slogan, the Originators Of The True Fitted.|
|2006||New Era had severely outgrown its Derby facility, and after a search chose the ex-Federal Reserve Bank building in downtown Buffalo for its new home. It was a prefect fit for the Originators Of The True Fitted. The company had returned to Buffalo where it had started 86 years earlier, while its popular new EK line was a return to the classic fashion caps that Ehrhardt Koch was making back in 1920.|
|2008||New Era revises its “Flag” and “blue box” logo into black and white, the logo continue to use till present.|
|2010||New Era rolls out its new brand campaign, “Fly Your Own Flag”, targets to bring the brand to a truly global level with promotion of individuality and uniqueness which speak to everyone in the world.|